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Advertising with WBTN

WBTN is a great way to reach your audience in Southern Vermont and neighboring Massachusetts and New York. We are concentrated in Bennington and reach well into Williamstown and Hoosick. Our service population is 100k and we grab about 5% of this day to day. Our numbers climb as high as 20% during Red Sox games. We have a devoted local audience and advertising with WBTN is an effective way to boost business and spread your message and brand.

WBTN is live and local and unlike print and television, we can advertise up to the minute live reads for your current specials, promotions, and events. Compared to print, television, and commercial radio our rates are the most cost effective way to advertise in Southern Vermont. WBTN is proud of our partnerships with local and national businesses and look forward to helping your business succeed.


Annual Ad Packages

Platinum

$6,300
20x :30 sec ads per week (9 during prime time)
1x :10 sec News or Weather tag every weekday
1040 total ads - 260 total tags

Gold

$3,900
11x :30 sec ads per week (7 during prime time)
1x :10 sec News or Weather tag every weekday
572 total ads - 260 total tags

Silver

$2,700
6x :30 sec ads per week (4 during prime time)
1x :10 sec News or Weather tag every weekday
312 total ads - 260 total tags

Bronze

$1,500
3x :30 sec ads per week (2 during prime time)
1x :10 sec News or Weather tag every weekday
156 total ads - 260 total tags


Price Comparison

Bronze

Silver

Gold

Platinum

Yearly Cost

$1,500

$2,700

$3,900

$6,300

Monthly Cost

$125

$225

$325

$525

Total Ads

156

312

572

1040

Total Tags

260

260

260

260


Flights and Open Rates

Daytime Hours Rate

DaypartPeriodRateLength
AM Drive
Daytime
Nights
Weekends
6:00AM - 9:00AM
9:00AM - 7:00PM
7:00PM - 6:00AM
All Day
$25.00
$15.00
$10.00
$10.00
:30
:30
:30
:30

Commercial Production

In-house production of your commercial is included with every contract.


Red Sox Packages:

Home Run:
$1,600

2x :30 ads per game for
the 162 game season

Grand Slam:
$2,300

4x :30 ads per game for
the 162 game season

Live Remotes:

WBTN offers live remotes for events like grand openings, concerts, party, sales, and any other event to which your business needs to draw attention. Doing a live remote drives immediate attendance to your event and puts your business in the spotlight by creating excitement, energy, and urgency. We have a proven track record with our live remotes and can provide references upon request. Doing a live remote with WBTN is a fun way to promote your company!

We charge $400 for a 2 hour live remote and offer discounts to current advertisers.

Underwriting with WBTN

We also offer underwriting opportunities at WBTN. As a community radio station we rely heavily on community support. The best way to support the station and your community is by underwriting part of our programming or making a donation. If you listen to WBTN please consider becoming a friend of WBTN to help support your community.

Underwriting programming on WBTN brings your company great PR as you receive an underwriting tag attached to the show you sponsor. This allows WBTN to run less commercials which benefits your company and our listeners. Corporate and individual donors all become "Friends of WBTN" and receive mention in our quarterly newsletter. We welcome donations of any amount. Help make WBTN a better station by becoming a WBTN underwriter.

Corporate Underwriting

Friends of WBTN:
Patrons of WBTN:
Benefactors of WBTN:
$250 (1 tag per show for 1 year)
$500 (2 tags per show for 1 year)
$1000+ (3 tags per show for 1 year)

With regard to advertising, contact:

Benjamin Stimson
Marketing Coordinator

Benjamin Stimson graduated from Green Mountain College in 2008. He was an account rep at isabelpratt, a full service development agency for non-profits before coming to WBTN as our Marketing Coordinator. If you're interested in advertising or underwriting with WBTN, contact Benjamin at Benjamin@wbtnam.org or call 802 430 4030.


Interested in advertising on the Web? WBTN has just released a sponsor package for online advertising. Download the PDF here:




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